Google is launching a new Web Vitals metric with Chrome 85 beta — one that can let you know if a page you’re visiting won’t take forever to load. The new measurement will give URLs and URLs from a similar website “that have historically met or exceeded all measurements edges for the Core Web Vitals” a “Fast page” label. Links that earn the label have been historically fast for most users, however Chrome can also evaluate them on a host-by-host basis if they’re still new or if they’re not that popular.
The Fast page label will show up on the context menu when you long press on any press on Chrome 85 Beta for Android. It’s only just started rolling out, but you can manually switch it on by going to chrome://flags and enabling “Context menu performance info and far off hint getting.” Google is hoping that the label can help users with slow or spotty connection by giving them the information needed to choose which page to open from all the search results they get. The tech giant says it may also experiment with labeling in other parts of the Chrome UI in the future.
Google launched the Web Vitals activity in May with an end goal to show users which websites normally perform well. It gives website owners and developers a unified set of metrics to measure against so they can ensure that their websites are loading quickly for visitors. Half a month after the activity’s introduction, Google revealed that in the future, it will take “page experience” in light of Web Vitals into account when positioning pages in Search.